Skip to main content


Merch has stood the test of time as a potent marketing tool and is now a vital part of brand experience, successfully keeping businesses front and center in the minds of even the toughest target demographics (yes, millennials, we're talking about you).

Handing out items that people can interact with daily, displaying brands in a refreshing manner, is one of the most impactful marketing strategies out there. It's essentially a tangible brand experience that people can hold, use, and connect with.

Merch explained

An introduction

In today’s fiercely competitive landscape, clever marketing is the only way for businesses to scale up significantly. As a result, branded merchandise has emerged as a crucial element in marketing tactics. Expanding your audience reach becomes effortless with merchandise adorned with your company’s logo and other brand-associated visuals. In this piece, we delve into the essence of branded merchandise and the reasons why businesses should integrate it into their marketing plans.

One of the primary purposes of branded merchandise is to build awareness, which is why it’s often referred to as a promotional product. Owing to their exceptional ability to draw customers to businesses, a vast majority of companies leverage merchandise as an efficient tool for brand promotion.

Physical goods?

Branded merchandise encompasses any item that features a company’s logo or any other identifier, created with the intention of promoting the brand. Consequently, marketers and business owners utilize high-quality items to advertise their enterprises.

Brand merchandising involves crafting a creative design, company logo in line with the brand identity, which are then integrated onto commonly used items by recipients.

This form of merchandising typically includes distributing products as gifts or offering them at discounted prices during events. For instance, custom tee shirts can be distributed to visitors at an expo event. Generally, these products are not part of a company’s core offerings. The primary aim of merchandising is to heighten brand awareness.

Why is it important?

  • Increased customer loyalty: Handing out high-quality merchandise makes customers feel valued and is likely to win you more loyalty.
  • Establishing an emotional connection with your customers: This connection makes people feel that you care about them and leads to positive brand recognition.
  • Boosting employee morale: Branded items can serve as a way to congratulate your employees on promotions and increase motivation.

Numbers don't lie

  • A staggering 88% of individuals say that receiving merchandise helps them recall brands more vividly.
  • Odds of attracting new customers skyrocket by 83% when you leverage promotional merchandise.
  • A substantial 70% of businesses are convinced that promotional merchandise is one of the most efficient methods to achieve marketing objectives .
Close Menu